Blog
Proof That People Buy People
For the last few years, the husband and I have shared a car. For most of the time this worked quite well, but over the last few years he's been using it a lot more, and it'd become a bit of a bone of contention. So when the lease came up for renewal last month, we...
Banishing The Shoulds To Run My Biz My Way
One of the joys of running your own business is that you get to call the shots when it comes to how it's run. I say 'joy', but actually, at the beginning, especially if you've been institutionalised in a large corporate organisation, it can be pretty daunting. Luckily...
How To Find The Good In Challenging Situations
During Snowmageddon a few weeks ago, I massively misjudged my fellow human's capacity for panic-buying. As a result, I ran perilously close to running out of milk for my porridge, the husband almost had to drink short blacks instead of lattes, and the veg for two of...
Seven Reasons You Should Choose To Work With Me
Any sales course worth its salt will feature a section on buyer behaviour. Research shows that when people are buying something that costs more than a few pounds, they need a number of good reasons to do so. Reasons that resonate with them and move them closer to...
Be Like A Dog When It Comes To Your Blog
When I'm writing a blog post, I like to take my time, sit down at my desk, scribble a few ideas in my notepad, choose one and draft it out. Maybe I'll have been for a walk in the sunlit countryside to get some inspiration. Once I've drafted the post, I like to type it...
How To Resurrect A Blogging Habit
Blogging is as hard or as easy as you want to make it. It's easy because all a blog post really consists of is a story, and we tell stories all the time. But we can choose to make it hard for ourselves by judging the story - is it good enough, or right enough, or...