When I lived in London I endured it on a daily basis. I could feel the blood pulsing through my veins ever faster and urgent, and every day I asked myself ‘is this really worth it?!’ Of course the benefits must have outweighed the frustration, the heat-stroke, and the bordering-on-illegal proximity to other human beings. But it was touch and go at times. I am, of course, talking about overcrowding. On The Tube to be precise. But what does that have to do with your blog posts?
I see it on a regular basis: blog posts crammed full of ideas, information, inspiration. Sometimes it feels as though the author is trying to shoehorn every last thing they know into one tiny blog post to the point where there just isn’t enough room to breathe. Like on the Central Line coming into Bank. At 8.45 on a weekday morning.
Of course, you want to show people what you know. You want them to see that you’re the person for them, and you don’t want them to miss any pertinent piece of information that might make them choose you. The problem is, you don’t know what that pertinent piece of information is. Which doesn’t mean that you should shoehorn even more information into your blog posts, in fact it means the exact opposite. Overcrowding your blog posts turns people off. End of. They get lost, they lose sight of the point, they don’t know what the takeaway is, they can’t figure out if you are for them, they click away. When your blog post has one point, one objective, the post can breathe. It feels calmer and more in control. People enjoy reading it, and they can tell if they want to know more about you and what you do. They’ll read more of your posts and build up a library of pertinent points.
Every idea you have for a blog post will have so many different angles you could take. Pick one and save the rest for another time. Your readers and your business will thank you for it.
What do you think about blog overcrowding? Tell us in the comments below 🙂