In business we’re often looking out for the quick wins, the low-hanging fruit.  Sure, we’re wise to ‘get-rich-quick’ schemes, but if someone whispers that they have a shortcut, a sure-fire formula to grow our email list, get more customers, earn six-figure incomes; our ears prick up, and before you know it some persuasive copy and compelling testimonials mean we’re helping someone else make their own six-figure income.

Of course experience tells us that once we’ve learned the shortcut, even the quickest of wins needs an investment of time and effort, and even low-hanging fruit can require a step-ladder to pick it.  When it comes to business, it’s rare that one size fits all, especially for service-based or high-end-product businesses.   So what works for someone else’s business will need adapting to work in yours; and even with their formula you’ll need to put the work in.

The same is true of blogging.  Blogging is a valuable business tool: but as you would expect from a valuable business tool, it requires a strategic approach, commitment, time, and effort if it’s to work.  Which doesn’t mean it has to be dull and tedious.  It’s quite the opposite.  But you can’t publish one post and expect that to be that.

The key is to start blogging and keep blogging. To post consistently and often.  And before long you’ll have built a bank of useful resources for your prospective customers: material that you can share again and again on digital media platforms, and that’ll help you establish rapport and build trust.

Until next time, Happy Blogging!