Business Blogging Toolkit


Get all the tools you need to give your blog a purpose, align it to your audience, always have something to blog about, and plan out your posts in advance.




The Business Blogging Toolkit: From Chore To Chosen

The Business Blogging Toolkit takes blogging from being a chore that you’d rather avoid, to a valuable customer relationship tool that helps you get chosen.  It’s a collection of PDF templates that I use with all my clients to ensure that their blog works for their business, rather than being just something they feel they have to do.  The toolkit gives your blog a purpose, and makes sure that your blog fulfils it’s potential as a showcase that proves to your customers and potential customers why they should choose you.

Who’s It For?

It’s for you if you have a blog that could work better for you.  Ask yourself these questions:

  • Is your blog a fabulous showcase for you and your business?
  • Do you know why you’re blogging in the first place?
  • Does it demonstrate how well you understand your customers, and how well you solve their problems?
  • Do you always have something at hand to blog about, and the time to write your post?
  • Is your message clear?
  • Do you have a good balance of posts, between those that have a business or sales message, and those that provide something interesting, informative or entertaining?
  • Does your blog help you meet your business aims?
  • Do you feel in control of your blog?

If you answered ‘No’ to any of these questions, then the Business Blogging Toolkit can help you whip your blog into shape.

What’s Included?

You get six PDF templates, all of which you can type directly into.

Blog Strategy

Blog Strategy gets you clear about your message and the reason you’re blogging in the first place.  Your strategy sets the tone for every blog post and helps you maintain consistency across your marketing activities.

Customer Profiles

You get a Customer Profile for Business to Business customers, and one for Business to Consumer customers.  These help you to get clear about what you understand about your customers and what gaps you may have.  Starting with your customer at the centre of everything you do, including blogging, helps your business succeed.  So we always start here.  These profiles help you to start considering what your customers might want to hear about.

Stories That Sell: Three Simple Ways To Generate Content Your Customers Will Love

Stories That Sell consists of three separate exercises that generate a raft of ideas for your blog.  The exercises focus around your customers, your business, and you.  There’s a worked example to help you get the most of the exercises, and when I do it with clients we typically come up with enough topics to blog weekly for a year.

Blogging Story Cupboard

The Blogging Story Cupboard keeps all your blog post ideas and sources in a one page template.  It means you can quickly and easily see what you could write about, and it’s great for social media inspiration as well as for finding something in keeping and on-message to blog about.

Quarterly Blog Post Planner

The Quarterly Blog Post Planner helps you plan a whole quarter of blog posts in advance.  Even if you want more flexibility than that, it’s great for planning the lead up to a product or service launch, or making sure you have important dates or events covered.  It’s also great for ensuring that you have a good balance of posts by approach, topic or type.  And planning ahead simply saves you time.

Blog Post Planner

The Blog Post Planner is a one page template that helps you write great blog posts every time.  It ensures that you have everything you need in your post before you publish, saving you time and giving you peace of mind that you haven’t forgotten anything.  It also helps you stay on message and consider your blog post’s objectives.


When you purchase the Toolkit, a download link will be emailed to the address you provide at checkout.