Story Power!

“If history were taught as stories, it’d never be forgotten” said Rudyard Kipling, which seemed a fitting opening statement for a talk entitled: ‘Stories Sell’.   As a stand-in for the scheduled speaker at my monthly networking event,...

What Does Marketing Mean To You?

I’m not sure how comfortable I feel about the way some people seem to view marketing.  Don’t get me wrong, I want people to buy what I sell, I just don’t like the idea of shoving it in their faces, or pretending I’m giving some great...