by Sam Dounis | Mar 13, 2018 | About Sam, Blogging, Stories, Thoughts and Musings, Writing
Any sales course worth its salt will feature a section on buyer behaviour. Research shows that when people are buying something that costs more than a few pounds, they need a number of good reasons to do so. Reasons that resonate with them and move them closer to...
by Sam Dounis | Jan 16, 2017 | About Sam, Blogging, Stories, Thoughts and Musings, Writing
I’m always looking for ways to improve my writing, so there are a plethora of ‘how to’ writing books, containing tips, tricks, techniques, and the wisdom of published authors gracing my bookshelves. Something that most writers agree on, is that...
by Sam Dounis | Dec 20, 2016 | Blogging, Writing
The term ‘Content Marketing’ has become a bit of a buzz-phrase in recent times, but what exactly is meant by the word ‘content’?? For me it’s anything you publish that helps people to choose you over the other people who do what you do....
by Sam Dounis | Oct 13, 2016 | About Sam, Blogging, Stories, Thoughts and Musings
When I started my own business I read a load of marketing books. The one thing they all told me, was that I needed to find my ‘message’. This elusive ‘message’ held the key to my success, and once I found it, these fonts of knowledge would tell...
by Sam Dounis | Jul 5, 2016 | Blogging, Stories, Writing
Some time ago there was a bit of a stooshi over in one of the Facebook Groups I’m a member of. It all started with a question about whether a budget airline should be obliged to sit small children with their mother, even though she hadn’t paid to reserve...
